{"id":298,"date":"2021-09-20T07:23:43","date_gmt":"2021-09-20T07:23:43","guid":{"rendered":"http:\/\/conspiracy-theories.eu\/?page_id=298"},"modified":"2022-10-04T08:02:16","modified_gmt":"2022-10-04T08:02:16","slug":"tuis","status":"publish","type":"page","link":"http:\/\/conspiracy-theories.eu\/de\/tuis\/","title":{"rendered":"TUIs"},"content":{"rendered":"<p>The term &#8220;Tui&#8221; is a neologism invented by the German theatre practitioner and poet Bertolt Brecht in the 1930s in a satire on intellectuals in the German Empire and Weimar Republic. The designation &#8220;Tui&#8221; stands for a class of intellectuals who subject their thinking to the economic laws of a capitalist society. A Tui is an intellectual who sells his or her abilities and opinions as a commodity in the marketplace and thereby uses them to support the dominant ideology of an oftentime extremly oppressive society. TUIs adapt to the requirements of the market (i.e., neoliberalism) without any authenticity or integrity. These &#8220;academic prostitutes&#8221; orient themseleves, their character and their thoughts to the perceived requirements of &#8220;the market&#8221; in order to obtain personal career advantages (see also Prof. Erich Fromm on &#8220;<a href=\"#Fromm\">The opportunistic marketable\/salable character<\/a>&#8220;). Such thinking is no longer &#8220;free&#8221; but rather a &#8220;renting out&#8221; of the intellect (in the same way a prostititute sells her body, TUIs sell their intellect for money). Cognitive abilities and opinions are sold. Neoliberal careerism. Misinterpreted social-Darwinism. Integrity and authenticity fall by the wayside.<\/p>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-folder-2 su-spoiler-closed\" data-anchor=\"brecht\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Quotes by Berthold Brecht<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">\n<blockquote class=\"quotescollection-quote\"><p>He who does not know the truth is merely a fool. But he who knows it and calls it a lie is a criminal.<\/p><\/blockquote><blockquote class=\"quotescollection-quote\"><p>Inventions for people are suppressed, inventions against them are promoted.<\/p><\/blockquote><blockquote class=\"quotescollection-quote\"><p>Bank robbery: an initiative of dilettantes. True professionals found a bank.<\/p><\/blockquote><blockquote class=\"quotescollection-quote\"><p>Writers cannot write as fast as governments make wars; for writing requires thinking.<\/p><\/blockquote><blockquote class=\"quotescollection-quote\"><p>He who says A does not have to say B. He can also realise that A was wrong.<\/p><\/blockquote><blockquote class=\"quotescollection-quote\"><p>First comes the food, then comes the morale.<\/p><\/blockquote><blockquote class=\"quotescollection-quote\"><p>No advance is as difficult as the return to reason.<\/p><\/blockquote>\n<\/div><\/div>\n<p>Wilhelm von Humboldt (who could be called the father of the university educational system) expressed this idea succinctly in 1791:<\/p>\n<blockquote><p>&#8220;What is not chosen by man himself, what he is not even restricted and guided in, that does not pass into his being, that remains eternally alien to him, that he does not actually perform with human strength, but with mechanical skill.<br \/>\n&#8230;If, however, a man merely acts on foreign demands and instructions, we may admire what he does, but we despise what he is.&#8221;<\/p>\n<p>Original German: &#8220;Was nicht von dem Menschen selbst gew\u00e4hlt, worin er auch nur einge schr\u00e4nkt und geleitet wird, das geht nicht in sein Wesen \u00fcber, das bleibt ihm ewig fremd, das verrichtet er nicht eigentlich mit menschlicher Kraft, sondern mit mechanischer Fertigkeit.<br \/>\n&#8230;Wenn aber ein Mensch lediglich auf fremde Forderungen und Anweisungen handelt, so m\u00f6gen wir bewundern, was er tut, aber wir verachten, was er ist.&#8221;<\/p><\/blockquote>\n<p>Cf. Prof. Erich Fromm &#8220;Haben oder Sein (To be or to have)<\/p>\n<p>See also:<\/p>\n<div class=\"ref1\"><span class=\"refauthors\">Knopf, J.<\/span>. (<span class=\"refyear\">1984<\/span>). <span class=\"reftitle\">Bertolt Brechts Hauspostille (1927)<\/span>. In Brecht-Handbuch: Theater, Lyrik, Prosa, Schriften<\/div>\n<p>(pp. 516\u2013538). Stuttgart: J.B. Metzler<br \/>\n<span class=\"refnumericaldoi\">Plain numerical DOI: 10.1007\/978-3-476-03645-2_11<\/span><br \/>\n<span class=\"refdoiurl\"><a href=\"https:\/\/doi.org\/10.1007\/978-3-476-03645-2_11\" target=\"_blank\" rel=\"noopener noreferrer\">DOI URL<\/a><\/span><br \/>\n<span class=\"refdoiscihub\"><a href=\"https:\/\/sci-hub.tw\/10.1007\/978-3-476-03645-2_11\" target=\"_blank\" rel=\"noopener noreferrer\">directSciHub download<\/a><\/span><br \/>\n<div id=\"accordion-1\" class=\"accordion no-js\">\n\t\t\t\t\t<h3 role=\"button\" id=\"accordion-1-t1\" class=\"accordion-title js-accordion-controller\" aria-controls=\"accordion-1-c1\" aria-expanded=\"false\" tabindex=\"0\">\n\t\t\t\tShow\/hide publication abstract\t\t\t<\/h3>\n\t\t\n\t\t<div id=\"accordion-1-c1\" class=\"accordion-content\" aria-hidden=\"true\">\n\t\t\t\n<div class=\"refabstract\">\u201cBrechts bekannteste gedichtsammlung hat eine au\u00dferordentlich komplizierte und langwierige entstehungsgeschichte, die in f\u00fcnf gr\u00f6\u00dfere phasen einteilbar ist. die auswahl und die zusammenstellung der gedichte hat sich dabei immer wieder ge\u00e4ndert, wie auch einzelne gedichte umgeschrieben wurden. im folgenden kann lediglich ein \u00fcberblick gegeben werden.\u201d<\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n<p>According to Clark (2006):<\/p>\n<p><em>&#8230; the critique of intellectuals which Brecht developed&#8230; around the notion of \u2018Tuismus\u2019 engages a model of the public intellectual in which the self-image of the artist and thinker as a socially and politically engaged person corresponded to the expectations of the public. Partisan without being bound to a party, independent of official institutions yet experienced in surviving within institutions, prepared to entertain risks and undertake unconventional experiments: this was how Brecht accommodated a world which he envisioned as changeable. His antagonistic worldview fed on crisis and found its most productive, creative impulse in the escalation of contradictions.<\/em><\/p>\n<p>Brecht routinely referred to the members of the Frankfurt School, particularly Theodor Adorno, as &#8220;Tuis&#8221;. The corresponding term &#8220;Tuism&#8221; describes the theory and practice of the Tui-intellectual.<\/p>\n<ul>\n<li>Clark, M. W. (July 2006). Hero or Villain? Bertolt Brecht and the Crisis Surrounding June 1953. Journal of Contemporary History. vol. 41 no. 3. pp. 451\u2013475.<\/li>\n<\/ul>\n<hr \/>\n<p><strong><a id=\"Fromm\"><\/a>The opportunistic marketable\/salable character<\/strong><\/p>\n<p><em>Excerpt from Prof. Erich Fromm, Psychoanalysis and Religion (1950).<\/em><\/p>\n<p>Op.cit. pp.100-102):<em><br \/>\n\u201cThe marketing orientation has established its dominant role as a character pattern only in the modern era. In the <span id=\"urn:local-text-annotation-fnix4i13i3jaj2hbybccetqubyv159ye\" class=\"textannotation disambiguated wl-thing\">personality<\/span> market all professions, occupations, and statuses appear. Employer, employee, and free-lance\u2014each must depend for material success on personal acceptance by those who would use his services. Here, as in the commodity market, use value is not sufficient to determine exchange value. The \u201cpersonality factor\u201d takes precedence over skills in the assessment of market value and most frequently plays the deciding role. While it is true that the most winning personality cannot make up for a total lack of skill indeed, our economic system could not function on such a basis\u2014it is seldom that skill and integrity alone account for success.<br \/>\nSuccess formulae are expressed in such terms as \u201cselling oneself,\u201d \u201cgetting one\u2019s personality across,\u201d and \u201csoundness,\u201d \u201cambition,\u201d \u201ccheerfulness,\u201d \u201caggressiveness,\u201d and so forth, which are stamped on the prize-winning personality package. Such other intangibles as family background, clubs, connections, and influence are also important desiderata and will be advertised however subtly as basic ingredients of the commodity offered. To belong to a religion and to practice it is also widely regarded as one of the requirements for success. Every <span id=\"urn:local-text-annotation-sd73sxzokwr4qkrbj68usilxm9firwek\" class=\"textannotation disambiguated wl-thing\">profession<\/span>, every field has its successful personality type.<br \/>\nThe salesman, the banker, the foreman, and the headwaiter have met the requirements, each in a different way and to a different degree, but their roles are identifiable, they have measured up to the <\/em><em>essential condition: to be in demand. Inevitably man\u2019s attitude toward himself is <span id=\"urn:local-text-annotation-1vv3d4k8ki8h90veqzfa0fj6n4ghg1ps\" class=\"textannotation disambiguated wl-thing\">conditioned<\/span> by these standards for <span id=\"urn:local-text-annotation-arn9w1j0ldcwtkuiu2xyeb4t8691hxls\" class=\"textannotation disambiguated wl-thing\">success<\/span>. His feeling of self-esteem is not based primarily on the value of his powers and the use he makes of them in a given society. It depends on his salability on the market, or the opinion others have about his \u201cattractiveness.\u201d He experiences himself as a <span id=\"urn:local-text-annotation-ut6ld63rakqhz2m3qfj6cn8609h37ixp\" class=\"textannotation disambiguated wl-thing\">commodity<\/span> designed to attract on the most favorable, the most expensive terms.<br \/>\nThe higher the offered price the greater the affirmation of his <span id=\"urn:local-text-annotation-zxdgzmik0i408fiu0ufoo9836hf0mgma\" class=\"textannotation disambiguated wl-thing\">value<\/span>. <span id=\"urn:local-text-annotation-6vopjc45na58aj55eh6avejrzywk5ioh\" class=\"textannotation disambiguated wl-thing\">Commodity<\/span> man hopefully displays his label, tries to stand out from the assortment on the counter and to be worthy of the highest price tag, but if he is passed by while others are snapped up he is convicted of inferiority and worthlessness. However high he may be rated in terms of both human qualities and utility, he may have the ill-luck\u2014and must bear the blame\u2014of being out of fashion. From early childhood he has learned that to be in fashion is to be in demand and that he too must <span id=\"urn:local-text-annotation-kf0ypoj006xergl3k1ccr9udmusmsvky\" class=\"textannotation disambiguated wl-thing\">adapt<\/span> to the personality mart. But the virtues he is taught ambition, sensitivity, and adaptibility to the demands of others\u2014are qualities too general to provide the patterns for success.<br \/>\nHe turns to popular fiction, the newspapers, and the movies for more specific pictures of the success story and finds the smartest, the newest models on the <span id=\"urn:local-text-annotation-zn77mbhqhnigxihjq6yct4rzvqyktjzo\" class=\"textannotation disambiguated wl-thing\">market<\/span> to emulate. It is hardly surprising that under these circumstances man\u2019s sense of his value must suffer severely.<br \/>\nThe conditions for his self-esteem are beyond his control. He is dependent on others for approval and in constant need of it; helplessness and insecurity are the inevitable results. Man loses his own identity in the marketing orientation ; he becomes alienated from himself. If man\u2019s highest value is success, if love, truth, justice, tenderness, mercy are of no use to him, he may profess these <span id=\"urn:local-text-annotation-lw1hg1gb9dznmc4q0cywnqcqhj0ihyt5\" class=\"textannotation disambiguated wl-thing\">ideals<\/span> but he does not strive for them. He may think that he worships the god of love but he actually worships an idol which is the <span id=\"urn:local-text-annotation-dhctljemd0mwbo1e8vlkz03fmz19cytb\" class=\"textannotation disambiguated wl-thing\">idealization<\/span> of his real goals, those rooted in the marketing orientation.\u201d<\/em><\/p>\n<p>Cf. The chapter on the marketing orientation in \u201cMan for Himself\u201d (Fromm, 1947).<\/p>\n<hr \/>\n[bernays-fromm]","protected":false},"excerpt":{"rendered":"<p>The term &#8220;Tui&#8221; is a neologism invented by the German theatre practitioner and poet Bertolt Brecht in the 1930s in a satire on intellectuals in the German Empire and Weimar Republic. The designation &#8220;Tui&#8221; stands for a class of intellectuals who subject their thinking to the economic laws of a capitalist society. A Tui is [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/conspiracy-theories.eu\/de\/wp-json\/wp\/v2\/pages\/298"}],"collection":[{"href":"http:\/\/conspiracy-theories.eu\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/conspiracy-theories.eu\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/conspiracy-theories.eu\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/conspiracy-theories.eu\/de\/wp-json\/wp\/v2\/comments?post=298"}],"version-history":[{"count":27,"href":"http:\/\/conspiracy-theories.eu\/de\/wp-json\/wp\/v2\/pages\/298\/revisions"}],"predecessor-version":[{"id":372,"href":"http:\/\/conspiracy-theories.eu\/de\/wp-json\/wp\/v2\/pages\/298\/revisions\/372"}],"wp:attachment":[{"href":"http:\/\/conspiracy-theories.eu\/de\/wp-json\/wp\/v2\/media?parent=298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}